Whoz the Owner?

Commercial I recently enjoyed on T.V :

When We buy a car,

we buy the obligation to choose the best to make us proud,

we buy the quest to fit the best of accesssories,

we buy the neccessity to feed it with petrol whatever the price is,

we buy the compulsion to clean it regularly,

we buy the fondness to travel more miles than required,

we buy the impulse to compare it with other's car

So, Who's Incharge in this relationship??